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Parastoo zeraat,
Founder

Parastoo is a Design Thinking and Innovation coach with 20 years experience in the IT industry. She is a thought leader in the creativity and innovation space in Silicon Valley. She has worked at Global Startups, Fortune 500 Companies, and has toured and played guitar in heavy metal bands around the world.

Her most recent engagement was with eBay on their Agile Transformation, planning larger change strategies focusing primarily on product innovation and product excellence, and long-lasting cultural change.

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ashley metz,
Academic Adviser & Consultant

Ashley Metz is an Assistant Professor at Tilburg University in the Netherlands. She is interested in how organizations work and strategize to influence their institutional environments with a particular curiosity around responsible innovation practices.  Previously, she worked in the tech field in innovation, strategy and product roles. 

She holds degrees from IESE Business School and Northwestern University and is finalizing her PhD at the Hertie School of Governance. 

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