2-day Product Discovery and Design Thinking Workshop

Screen Shot 2018-07-15 at 2.36.12 PM.png

The myth of successful product development is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most successful products are built collaboratively by teams that consistently use innovative techniques to discover ideas that resonate with their customers’ needs and fit the market

This workshop takes concepts from Design Thinking, Agile and Lean Startup to teach entire Product teams - Product Managers, Engineers, Designers, QA and more - to engage deeply with their customers and the business.

With this type of "radical collaboration" across disciplines, teams learn to quickly close the product cycle by identifying customers/business needs, building and releasing them, and confirming customer expectations have been met or exceeded.

Next Workshop:
Jan 21 + 22, 2019 // San Jose, CA Register now»


Immediate Benefits of the Workshop:

  • Hands-on, customer-centered techniques that can be implemented regardless of industry

  • Focus on business and customer value, not shiny new features

  • Build a culture of continuous learning and innovation, instead of a culture delivering random features on time/on budget

  • Learn to collaborate across disciplines: Product, Design and Engineering (and more!)

  • Validate ideas empirically vs "throwing spaghetti on the wall and seeing what sticks"

  • Foster a cohesive team approach to Discovery and Development


Workshop Agenda:

The Workshop is an intensive, hands-on two days which will bootstrap your teams with the skills needed to build products that your customer will love and achieve product/market fit. The two-day agenda consists of:

Day One

  • What is Product Discovery and why do we need it?

  • Understanding your business: Competitive Analysis, Market Research and Analytics

  • Defining what problem needs to be solved

  • Learning how to interview users for empathy and understanding

  • Focusing on the right users using Personas

  • Prioritizing and fostering alignment with Stakeholders and Leadership

Day Two

  • Divergent thinking and Brainstorming

  • Converging on a solution with your team

  • Storyboarding your solution in preparation for Prototyping

  • Building Prototypes for user testing

  • Validating Prototypes using Customer Scenarios

  • Using customer feedback to learn and iterate

Next Workshop:
Jan 21 + 22, 2019 // San Jose, CA
Register now»


The Product Discovery Workshop fundamentally changed how I approach product development. I thought I knew how to discover customer requirements, it turns out I’d been leading customers towards what I thought best to build. I thought having a wireframe to react to from the start would be helpful, turns out not so much. We went out in the field to talk to customers to practice what we learnt, learned how to effectively discover what customers need, and how to prioritize needs vs wants. I can’t thank Parastoo enough for having created this course!
— Michelle F. , Product Leader @ eBay
The insights we got from doing product discovery helped us get a good handle on exactly what was going to go into the MVP, and helped us align better with our stakeholders to make sure that we were on the same page with what we were delivering and why. It also allowed our engineering team to feel a lot more ownership of the product!
— Brian P, Product Leader @ eBay