2-day Product Discovery and Design Thinking Workshop
The myth of successful product development is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most successful products are built collaboratively by teams that consistently use innovative techniques to discover ideas that resonate with their customers’ needs and fit the market.
This workshop takes concepts from Design Thinking, Agile and Lean Startup to teach entire Product teams - Product Managers, Engineers, Designers, QA and more - to engage deeply with their customers and the business.
With this type of "radical collaboration" across disciplines, teams learn to quickly close the product cycle by identifying customers/business needs, building and releasing them, and confirming customer expectations have been met or exceeded.
Jan 21 + 22, 2019 // San Jose, CA Register now»
Immediate Benefits of the Workshop:
Hands-on, customer-centered techniques that can be implemented regardless of industry
Focus on business and customer value, not shiny new features
Build a culture of continuous learning and innovation, instead of a culture delivering random features on time/on budget
Learn to collaborate across disciplines: Product, Design and Engineering (and more!)
Validate ideas empirically vs "throwing spaghetti on the wall and seeing what sticks"
Foster a cohesive team approach to Discovery and Development
The Workshop is an intensive, hands-on two days which will bootstrap your teams with the skills needed to build products that your customer will love and achieve product/market fit. The two-day agenda consists of:
What is Product Discovery and why do we need it?
Understanding your business: Competitive Analysis, Market Research and Analytics
Defining what problem needs to be solved
Learning how to interview users for empathy and understanding
Focusing on the right users using Personas
Prioritizing and fostering alignment with Stakeholders and Leadership
Divergent thinking and Brainstorming
Converging on a solution with your team
Storyboarding your solution in preparation for Prototyping
Building Prototypes for user testing
Validating Prototypes using Customer Scenarios
Using customer feedback to learn and iterate